- About BevX
- The Craic
- BevX Services
Sean Ludford speaks to a wide range of beverage professionals. No cookie-cutter presentations are offered, rather a custom made workshop that addresses the client’s unique needs and circumstance. Over two decades of industry experience is the foundation of each and every engagement.
The sessions are fully interactive encouraging participants rather than attendees. We will laugh together as well as learn together. This isn’t the insurance business, it’s the drinks biz and it should be fun as well as profitable.
Chain and independent Operators; are your people the best that they can be at understanding customer signals, understanding the art of the up-sell (including to know when to down-sell), and how to create a first-rate experience? What does your selection and buying habits signal to your patrons?
Brands; reach your distributors and key customers; including those who you desire to be key customers, like never before. What does your packaging, presentation, sell-sheets, and programs say about you and your brand? The best brands, over the long haul, strike a perfect balance of quality, price, presentation, and desired market segment. Align these elements like the wheels of a slot machine and the jackpot will result.
Distributors; do you appreciate the difference between education and indoctrination? Is sales team education important to you? Your staff will have knowledge of your book like never before. They will know their products and where these products fit into their respective styles and genre. They will be armed with the ability to turn probing questions into sales. Contact Sean for further information or to book a session. firstname.lastname@example.org
Brand Launch & Relaunch Come out of the blocks with your best foot forward. It’s all about a gameplan and preparing your team to execute your plan. What are first impressions worth? On so many occasions I have seen seemingly small mis-steps blossom into brand killing moments.
Cocktail and Drink Development Custom drinks are vitally important for all spirits brands. Ordinary drinks bring on the yawns but overly complicated drinks can be worse. Don’t make the mistake in believing that your top accounts in LA, NYC, or Chicago (to name just a few) want to make cocktails developed by bartenders in Miami.
BevX creates cocktails that wow consumers without alienating bartenders. We also deliver professional sell sheets with professional photography and step-by-step instructions.
Optimize Your Beverage Program Create the ideal beverage menus for your establishment optimizing balance, value, and uniqueness. Have the best-trained staff in your market. The best staff operates as an ambassador to your establishment and maximizes their sales per guest (in the right way), while providing a first-rate customer experience.
Contact Sean for further information or to book a consultation. email@example.com